what we’re about

THE NUMBA STORY

 

VISION

At NUMBA, our vision is clear. We want to produce nourishing, organic food and drinks that contain only the highest quality ingredients packed full of flavour and health benefits. We’re on a journey to revolutionise the way you eat and drink so that you can achieve a healthier and happier life through the nutritional powers of superfoods!

Not only do we want to optimise how the mind and body work, we care about our extraordinary planet. We have said no to plastic pollution and bottle our drinks in glass, support local farms in Ghana to give our thanks to the African nature, and make sure our production is 100% local and organic.

We want to introduce you to an experience that combines quality, sustainability, health, and a deliciously unique taste to make you feel good!

HISTORY

NUMBA was founded by Kareem Ahmed who was born and raised in Sudan and has lived in Denmark since 2004. During his childhood, Kareem was introduced to a wealth of foods known for their immense health benefits. He realised that these ingredients were nowhere to be found in the local food and beverages in Denmark. This, and the fact that Kareem wanted to create something that connected African and Scandinavian culture, inspired him to establish NUMBA and to put baobab, moringa and hibiscus at its heart. Kareem has always been passionate about innovation and entrepreneurship and has a great desire to continue to develop NUMBA’s portfolio in the coming years.

THE NAME NUMBA IS A CONTRACTION OF:

NUBIA and SIMBA - a fitting name for something as colourful as Nubian culture and as full of life and strength as a lion king.

Nubia is an ancient kingdom in northeastern Africa. Today, Nubia is split between Egypt and Sudan. Simba is Swahili for lion.

 

SUPERFOOD is the future

Superfoods earned their name due to their compact, nutrient-rich properties that positively promote healthy bodies. Superfoods are a way of maximising how you feed your body by giving it an abundance of vitamins and antioxidants in the most efficient way. We want to make superfoods the future of everyday foods and drinks.

ALL PRODUCTS ARE:

  • ORGANIC

  • VEGAN

  • 100 % NATURAL & ORGANIC

  • CAFFEINE-FREE

  • REFINED SUGAR-FREE

  • READY-TO-DRINK

  • KOSHER / HALAL

  • GLUTEN-FREE

  • GMO-FREE

  • NO ADDITIVES OR PRESERVATIVES

  • MADE IN DENMARK

SIMPLE STANDARDS:

  • We source our production locally and organically

  • We support local farms in Ghana

  • We bottle in glass to avoid plastic pollution

  • We believe in you, your health, and our planet too

  • Always natural and organic

 
 

 
 

Questions?